WORK

Caftari

THE ASK

Caftari tapped La Moda PR to shape and amplify its brand story across both business and consumer media. Beginning with retail expansions at Credo Beauty and Bergdorf Goodman, the campaign was designed to secure trade recognition, seasonal visibility in gift guides, and founder-driven narratives.

THE RESULTS

La Moda secured business coverage in Glossy, WWD, Beauty Matter, and Modern Retail, spotlighting Caftari’s first-year growth and retail momentum. Consumer press included top-tier features in Architectural Digest, W Magazine, Observer, Byrdie, House Beautiful, Elle Decor, Air Mail and more, reinforcing both seasonal relevance and new product launches. Collectively, the campaign amplified Caftari’s retail presence, fueled expansion into new channels, and positioned the brand at the intersection of beauty, wellness, and home fragrance.

Retail Expansion & Brand Visibility

CLIENT TESTIMONAL

"Emma was such a delight to work with! From the very beginning, she was super on top of everything and very organized. She helped get my brand placed in some amazing publications like Elle, Glossy, Byrdie, and more, which was such a huge win for us. She also goes above and beyond - we had a last-minute event pop up in Boston, and even though influencer outreach wasn’t technically part of our original scope of work, she jumped right in and handled it like a pro. I’ve worked with larger PR agencies before, and honestly, I didn’t feel any drop in quality or strategy working with Emma—even though she’s just one person. If anything, the experience felt even more personal and nimble. I truly cannot recommend her enough!”

-Shreya Aggarwal, Founder

CONTACT US